diff --git a/readme.txt b/readme.txt
index aed0d3346f5e13a87ecbb5825f6b2d941a6ebf0e..d356d17fbac19f2682a4dd8d8aa578785bcd0578 100644
--- a/readme.txt
+++ b/readme.txt
@@ -146,4 +146,7 @@ Yes, the plugin has been tested with the latest WordPress release and PHP 8.2.
 * Bug fix: admin can edit the custom fields
 
 = 1.7.9 (13.01.2025) =
-* Bug fix: css fix on user edit page
\ No newline at end of file
+* Bug fix: css fix on user edit page
+
+= 1.7.10 (05.02.2025) =
+* Bug fix: the product can only be purchased once
\ No newline at end of file
diff --git a/src/classes/class-exprdawc-product-page-fronted.php b/src/classes/class-exprdawc-product-page-fronted.php
index 2de63070f3ec9ad4f7ce71207318a3f229b4b127..1ef49cae5196d42a8e83f2c414edeef0ad246b8a 100644
--- a/src/classes/class-exprdawc-product-page-fronted.php
+++ b/src/classes/class-exprdawc-product-page-fronted.php
@@ -269,9 +269,20 @@ class Exprdawc_Product_Page_Fronted {
 		if ( ! $product ) {
 			return $passed;
 		}
+
 		$custom_fields = $product->get_meta( '_extra_product_fields', true );
 
 		if ( ! empty( $custom_fields ) ) {
+
+			// Check if the product can only be purchased once.
+			if ( $product->get_sold_individually() ) {
+				foreach ( WC()->cart->get_cart() as $cart_item ) {
+					if ( $cart_item['product_id'] == $product_id ) {
+						wc_add_notice( __( 'This product can only be purchased once.', 'extra-product-data-for-woocommerce' ), 'error' );
+						return false;
+					}
+				}
+			}
 			foreach ( $custom_fields as $index_num => $input_field_array ) {
 
 				// Actual label lowercase and without spaces and _ are -.